AULTMORE
MARSALA CASK CAMPAIGN
The brief:
Aultmore was launching a trio of whiskies finished in Marsala casks for its key markets.
The release needed a look that appealed to those markets and kept the sense of mystery and the organic feel that run through the Aultmore brand.
My role
I led the design of the Marsala Cask Trio release, from first concepts to market-ready key visuals.
Key visual design. Designed the key visuals for all three SKUs, balancing what the Asian markets respond to with the brand’s mysterious, organic look.
Agency handover. Briefed partner agency Glock and guided the adaptation of the designs across print and digital formats.
Tasting videos. Led production and shared creative direction on the campaign’s tasting videos.
