EVERLAST x Ovie Soko
The brief:
Everlast was launching a collection with basketball player and TV personality Ovie Soko. The launch needed to run across Sportsdirect.com and social, so the campaign film and visuals carried through to everywhere customers would shop or scroll.
Campaign film: JustUpstairs Studios
Working with the e-commerce team, the Sportsdirect.com homepage, category pages and product pages were adapted for the launch, so the campaign continued from the first click to the checkout. On social, a set of campaign graphics ran across the Sports Direct and Everlast accounts.
My Role:
Campaign design for web and social. I adapted the Sportsdirect.com homepage, category and product pages for the launch with the e-commerce team, and designed the social media assets for Sports Direct and Everlast.
E-commerce:
led the design of email campaigns sent to Frasers Group’s customer databases, keeping customers up to date on best sellers, new launches and offers. Working with the email team, each campaign used search-optimised copy and was timed with data on when customers were most likely to engage.