SLAZENGER x Sophia & Cinzia
The brief:
After a first collection with fitness creator Courtney Black, USAPRO wanted the second to go further. The plan was to build on what had worked in round one and improve what hadn’t.
Working with the e-commerce team, the Sportsdirect.com homepage, category pages and product pages were adapted for the launch. All the social media assets for the Sports Direct and Slazenger accounts were designed to match, along with launch emails sent to Frasers Group’s customer databases. Bright colours and a playful take on tennis style kept everything feeling fresh and aimed at a younger audience.
My role
Campaign design for web, social and email. I adapted the Sportsdirect.com homepage, category and product pages with the e-commerce team, designed all the social media assets for Sports Direct and Slazenger, and designed the launch emails.
Campaign film: JustUpstairs Studios
