JACK WILLS
SOCIAL AND GRAPHIC DESIGN
In 2020 as Senior Graphic Designer working on Jack Wills, I worked across campaigns, social media, video and the website. The goal was to reintroduce the brand to its target audience on the platforms where that audience spends its time.
Campaigns
and social content:
Campaigns were designed for social first, with stills and video built for Instagram, Facebook and TikTok. Alongside launches like the Jack Wills Ski campaign, an always-on content calendar kept the channels active year-round and supported the brand’s growing social commerce. I launched the brand’s TikTok account, edited all of its Instagram video content, and retouched the product imagery that ran across every channel.
My Role
Social campaign concepts. Helped develop and art direct campaigns from first idea to final assets.
Social design and strategy. Designed content for Instagram, TikTok and Facebook, planned the always-on calendar, and launched the brand’s TikTok account.
Video. Created and edited campaign videos and all Instagram video content.
Retouching. Retouched product imagery for campaigns like Jack Wills Ski.
Web. Led the website redesign, from design to project management. (Link to Website Redesign page)
Influencer Edits
After the website redesign, Influencer Edits gave the brand a new way to reach its audience. Influencers curated shoppable collections on the site, supported by a new page design and social stories promoting the feature. Each edit came with a 10% discount code, which gave a clear way to measure how well each influencer’s audience responded.
