USA PRO
x STEPH ELSWOOD
The brief:
USAPRO was launching a collection with
eco-conscious fitness influencer Steph Elswood.
The campaign needed video, e-commerce imagery and key visuals for a digital-first launch across USAPRO and Sports Direct.
My role:
Video editing and digital design. I edited the campaign film and its music, created the series of launch videos with Steph, and worked with the photography team to prepare the e-commerce imagery and web key visuals.
Launching the collection
The campaign film was edited to match the energy of the collection, with the music cut and edited to fit the pace. A series of shorter launch videos featuring Steph ran on the USAPRO and Sports Direct Instagram accounts, as organic posts and as paid and targeted ads. Working with the photography team, the campaign imagery was prepared for e-commerce product pages and for the key visuals used across the web launch.
