USA PRO
Every Move Counts
The brief:
Every Move Counts was the first campaign to use USAPRO’s refreshed key visuals. The new collection covered the full activewear range, from sports bras to leggings, and it needed to introduce the brand’s new look across USAPRO and Sports Direct. The content also had to show the variety of the range and make prices easy to see.
Introducing the new look:
The campaign was built around a video shot by JustUpstairs Studios, then broken down into Instagram stories, reels and targeted ads on the USAPRO and Sports Direct accounts. Each format applied the refreshed visuals to a different part of the range, with clear pricing so shoppers could see the value at a glance. The new look carried through to the website and the launch email, so customers met the same updated brand wherever they found it.
My role:
I then edited Instagram stories and reels for the USAPRO and Sports Direct accounts. Each cut applied the refreshed visuals to a different part of the range, introducing the new look to the brand’s social audience.
E-commerce Assets:
The new look carried through to the website, targeted ads and the launch email. Each asset put the full range on show, from sports bras to leggings, with clear pricing so shoppers could see the value at a glance. Customers met the same updated brand wherever they found it.
